Industry Expertise
Over the years, Kara has written B2B case studies and case study-style articles for a wide variety of clients and publications across a range of sectors and industries, such as automotive and fleet, materials management and distribution, ERP, plastics, manufacturing, construction and more.
As your B2B case study expert, Kara has the business experience and journalistic skills that allow her to focus on what’s most relevant when telling the story behind your client’s challenges and how your products and services mitigated or eliminated that pain.
Kara is familiar with the following industries:
- Food and beverage production/manufacturing
- Automotive & Fleet
- Plastics
- ERP
- Small- to medium-size business
- Residential and commercial real estate
- Manufacturing
- Human resources and employment
- Construction, renovation and contracting
- Pulp and paper
- Entrepreneurship
“Because Kara understands our business and appreciates the subtleties of corporate communications, she gets our messages across to internal and external stakeholders. She makes a point of delivering on our high expectations and tight deadlines.”
SHARON MACKAY, LABATT BREWERIES
“Because Kara understands our business and appreciates the subtleties of corporate communications, she gets our messages across to internal and external stakeholders. She makes a point of delivering on our high expectations and tight deadlines.”
SHARON MACKAY, LABATT BREWERIES